The phrase Here Goes Nothin’ became the seed of this platform one day in 2023 when Matt stood in front of the mirror, on the verge of a life-altering interview, and whispered it to himself, not as a throwaway line, but as a quiet act of courage. It was a turning point, a personal reckoning, a decision to step into the unknown without guarantees. That simple phrase marked a deeper shift: from playing it safe to embracing creative risk. It was the start of a shared ethos in Matt's life with anyone daring to trust their instincts and leap into the future!
A Time To Put Soul Back In Business.
Here Goes Nothin' is a laboratory for creative leaders. We challenge and inspire each other to double-down on human connection and take creative leaps in business.


Welcome, I'm Matt Landau!
And as a linear, process-driven, performance-minded entrepreneur I wanted to unlock my next phase of business growth but I didn't know how.
Lack of Creative Possibilities
The symptoms felt like being stuck. Like writer's block combined with burnout combined with indecision where passion and excitement used to flow. Perfectionism and control were suffocating my possibilities...but I couldn't see the forest through the trees 🌲🌲👀🌲

Enter: Here Goes Nothin'
I needed to take more creative risks. And to build a community of like-minded leaders doing the same. Collectively, the Here Goes Nothin' mindset is shifting our possibilities, unlocking deeper vision, greater agility, more creative juice, pure joy and partnership alignment beyond our wildest dreams 🔮✨
Some Ways To Engage

Leadership Retreats

Keynotes and Workshops

Creative Portal
Are You Stuck On The Hamster Wheel?
"Matt's call for human connection is speaking to the feelings of emptiness that many feel within: an alienation from our business. His insights and deep concerns apply to the human quality of our experiences."
"Thanks for facilitating our event, for pushing us, for listening. You have a unique - special - gift in leading people to be who they need to be. And purely for their benefit. It's an honor to see that skill in action. "
"I feel like I've taken a magical drug that I don't want to wear off. Things I look at are clearer. The way I articulate myself feels more authentic. I finally understand the statement that once you move forward you can't go back. I was afraid of that concept but now I'm embracing it."
"You're at the very beginning of something very very big. It's gonna be a tidal wave and we're all gonna be caught up in it. You're able to help people and do something about it."
Who We Need To Be
"Thanks for facilitating our event, for pushing us, for listening. You have a unique - special - gift in leading people to be who they need to be. And purely for their benefit. It's an honor to see that skill in action Maestro. "
Tim SmithProperty Management
A Magical Drug
“From Here Goes Nothin I feel like I’ve taken a magical drug that I don’t want to wear off. Things I look at are clearer. The way I articulate myself feels more authentic. I finally understand the statement that once you move forward you can’t go back. I was initially afraid of that concept but now I’m embracing it.”
Janice HurleyBusiness Development and Strategic Partnerships
"Real" Learning
"This is real learning. Like a detox from all the noise and broken patterns. It’s less like a business retreat to plan where you’re going next and more about going inwards and figuring out who you are.”
Esi ShabaniRestauranteur
Infinitely More Connected
“With Here Goes Nothin I just feel different. Like a process has begun. Most of all I feel infinitely more connected. To new wonderful people. And to myself. Both nervous and excited knowing this is just the beginning!"
David KraussAdvocacy Leader
The Human Quality Of Our Experiences
"Here Goes Nothin retreats call for human connection. They are speaking to the feelings of emptiness that many feel within: an alienation from our business. Your insights and deep concerns apply to the human quality of our experiences."
Cindy RhodesHospitality Leader
Mind-Blowing
“The Here Goes Nothin experience was mind-blowing from the moment we stepped into the jungle. It was like walking into the world of Avatar. We worked on our inner and outer realities, enabling me to think outside the box and create a better future for myself and my business. I left with a full and grateful heart, reignited, inspired, and excited for new possibilities coming my way.”
Maria Baula-SchuhArtist, Dancer, Adventurer
A Shift in My Vibrations
"It was filled with wonder (and some skepticism!) that left me with a list of great ideas and a shift in my vibrations -- the same things I took away from my beloved college-era roundtable philosophy discussions (something I miss terribly!) Needless to say, I loved every minute of it!"
Alexis MillerLeader, Fencer, Lifelong Learner
How To Grow Without Losing Our Soul
FAQs
What does Here Goes Nothin' mean?
Here Goes Nothin' (a colloquialism from the American south) is a bold-hearted declaration before stepping into the unknown. It's a moment or a mindset where we choose to double down on ourselves and take a risk. It captures the spirit of leaping before you're ready, guided not by calculated certainty but by faith, instinct, and trust in a higher calling or sense of purpose. Some may think it's shallow but we think it's fun! YOLO! LOL
Why is it our shared ethos?
Who is it designed for?
Here Goes Nothin' is for anyone looking for self-generated change. Entrepreneurs, founders, executives, makers, and creators who want to proactively shift new possibilities in business and life. Our platform is open to any curious leader who is looking to become a more developed human by joining a culture of others doing the same.
What's the best way to get started?
The best way to get started in the Here Goes Nothin’ community is to sign-up for our free mailer. We share bold ideas, creative prompts, and behind-the-scenes stories from business leaders who are learning to bet on human connection in an era of scale and automation. Our mailer is like a front-row seat to Matt's personal leadership journey: weird, soulful, and inspired by new experiences! If you'd like to discuss a project not featured on this website, book a chat with Matt!